I’ve built my career on the belief that creativity flourishes when we embrace unconventionality. My journey has taken me from Singapore to China to Germany, where I’ve led teams and shaped brands along the way. I’ve spearheaded creative campaigns at companies like Lazada, Ogilvy, and Kolle Rebbe, connecting with audiences across cultures. With a strong foundation in creative and branding strategy, I’ve guided projects for brands like Lazada, Pond’s, Electrolux, and McDonald's – from eCommerce to FMCG to telecom – always blending strategy with storytelling to bring each campaign to life.
My work has been recognized by D&AD, Cannes Lions, Effies, One Show, and more – a testament to the passion and innovation I pour into every project. Beyond the office, my love for art and design has led to my work being exhibited at Tokyo Designers Week and Tomorrowland in Belgium and featured in publications like “Asia Creatives: 150 Emerging Talents”, “Paradise of Paper Art”, and even “Ripley’s Believe It or Not!”.